Master in Business (Integrated Marketing Communication), Queensland University of Technology

Why choose this Business (Integrated Marketing Communication) course at the Queensland University of Technology?;You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.;In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.;I want to find another Master Course;Career outcomes;You will have the opportunity to take a contemporary qualification into the marketplace. ;Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. ;Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. ;You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.;Get more details;Visit official programme website