MSc in Integrated Marketing Communications, Eastern Michigan University

The Integrated Marketing Communications program at Eastern Michigan University is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. ;Learning outcomes;IMC students learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities. All courses are project-based and heavily applied in nature. Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.;I want to find another Master Course;Accreditation;EMU offers the only IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality. ;Get more details;Visit official programme website