M.A. in Global Advertising and Branding, University of Southampton

This Global Advertising and Branding MA course offered by the University of Southampton is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. ;On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. ;I want to find another Master Course;You’ll develop essential practical skills, including how to: ;make a pitch ;identify a target audience ;build a creative strategy ;create a brief ;evaluate a campaign ;Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests. ;Course highlights include: ;a group project to devise a campaign in response to a brief from a real business ;a week-long competitive marketing exercise using the Markstrat simulation platform ;fieldtrips to locations where you can see the real-world impact of advertising and branding ;guest lectures by industry professionals ;a research project and critical paper on a topic of your choice ;We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.;Career Opportunities;You’ll graduate with sector-specific skills and knowledge and enhanced problem solving abilities that will be attractive to employers in advertising and related industries. You’ll be equipped for roles in account management, account planning, client services, brand management, strategic planning, production, copywriting, art direction, marketing communication, social media, campaign planning, media buying, sales promotion, event planning or market research.;Get more details;Visit official programme website