M.Sc. in Digital Marketing and Analytics, Aston University

The Master of Science (M.Sc.) in Digital Marketing and Analytics at Aston University delivers a dual-award qualification including a Professional Diploma from the Digital Marketing Institute (DMI). The academic focus lies at the intersection of consumer behavior, storytelling, and high-level data metrics used in digital advertising. Key curriculum elements include e-commerce management, social selling, and content marketing strategies aligned with the UN’s Sustainable Development Goals. As an Adobe Creative Campus, the program provides students with industry-standard software licenses to develop creative digital communication skills. The Aston Global Advantage module offers experiential learning streams to bolster global citizenship and professional branding. Students participate in hands-on activities, developing digital strategies and campaigns that address real-world challenges. The program concludes with a research dissertation, allowing for deep specialization in a chosen digital marketing area. Career pathways for graduates include roles as digital strategists, e-commerce managers, and social media directors in diverse global sectors. Read Less