MSc in Luxury Marketing, NEOMA Business School

The MSc Luxury Marketing prepares students for solid, successful careers in the luxury industry. Its primary aim is to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills. Students learn to predict customer behaviour in multi-cultural environments and develop and implement successful marketing strategies for launching products and services in luxury industries. At the same time, they master the tools to put the in-store luxury experience online and bring the online experience into the store while learning how to manage a luxury brand with an origin and brand heritage. Read Less