Postgraduate Certifi in Digital and Content Marketing, York University

The Post-Graduate Certificate in Digital and Content Marketing is a full-time, eight-month program offered through the School of Continuing Studies. This professional program is designed to provide students with a solid foundation in core marketing and business concepts before advancing to high-demand technical competencies. Within the School of Continuing Studies, the curriculum covers essential areas such as search engine marketing (SEM), search engine optimization (SEO), and consumer research. Students learn to create engaging brand stories and execute comprehensive content amplification strategies involving influencer marketing and native advertising. The program emphasizes experiential learning, allowing students to graduate with a professional portfolio of work developed through real-world projects. By studying at York University, students gain cross-functional skills like emotional intelligence and critical thinking while building a network within a peer cohort. This certificate is ideal for those seeking to navigate the intersection of offline and online media in a digital-first economy. Read Less