
Guelph, Canada
The MSc in Marketing and Consumer Studies at the University of Guelph focuses on understanding consumer behavior and applying that insight to marketing strategy. The program is research-based, with an academic focus on psychological and sociological theories of consumption alongside advanced data analytics. The curriculum includes courses in consumer research methods, experimental design, and marketing theory, leading to a thesis defense. Students have access to the Consumer Insights Lab, which features eye-tracking and facial expression analysis technology. The program builds technical skills in statistical modeling and consumer trend analysis. Graduates pursue pathways as market researchers, brand managers, or marketing analysts in the consumer-packaged goods and tech industries. It is also a well-regarded pathway into doctoral programs in marketing.
The University of Guelph is a public research university founded in 1964 in Guelph, Ontario, Canada, through the federation of the Ontario Agricultural College, Ontario Veterinary College, and Macdonald Institute. It enrolls approximately 30,000 students and its colleges include the Gordon S. Lang School of Business and Economics and the College of Engineering and Physical Sciences. Guelph is particularly known for its veterinary medicine and agricultural sciences programs, operating one of Canada's leading veterinary colleges.
Don’t just apply; apply where you belong. Use GradRight’s AI platform to compare programs with other top-tier options based on real student outcomes, costs, and your unique profile.
Compare ProgramsAccess India’s first loan bidding marketplace to get competitive, low-interest education loan offers from 15+ top lenders, tailored to your aspirations.
Compare Loan OffersNavigate international health insurance requirements with ease. Get comprehensive, uni-compliant coverage that protects your health and your budget.
Check Insurance PlansBased on current data, Marketing & Consumer Studies at University of Guelph has a total cost of ₹38,98,125 and an estimated ROI (including loan interest) of 89% over a 12-months program. University of Guelph's median graduate package is ₹37,99,000.
University of Guelph requires a minimum TOEFL iBT score of 89 or an IELTS score of 6.5, along with a GPA of 3.00. GRE is required (minimum score of 302) and GMAT is required (minimum score of 10) for this program.